Our Success Stories

How We Build, Scale & Transform

Explore how Techxler partners with innovative brands to build scalable solutions, solve complex challenges, and deliver measurable business impact.

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Ziina_app

Background

Ziina is the UAE’s first peer-to-peer payment app that simplifies how people send and receive money. Designed for the modern user, Ziina aims to replace the outdated and fragmented banking experience with a seamless mobile-first interface. With support from top regional investors and a strong vision to modernize financial transactions in the Middle East, Ziina quickly positioned itself as a key fintech disruptor in the region.

As the product matured and scaled, the Ziina team sought to expand their feature set while ensuring robust performance, user security, and regulatory compliance, all without compromising the simple, intuitive experience they had become known for.

Challenges

  1. Building Trust in a Mobile-Only Fintech Product:
    In a region where cash and bank transfers have long dominated, building trust in a mobile-first financial product required a strong focus on security, onboarding, and regulatory compliance.
  2. Scalable Architecture for Rapid Growth:
    Ziina experienced rapid growth in user adoption, necessitating a backend infrastructure capable of scaling quickly without downtime or performance degradation.
  3. Seamless User Experience Across iOS and Android:
    Delivering a consistent, high-performance experience across both platforms was essential to maintain brand integrity and minimize user churn.

  4. Integration with Financial Institutions & APIs:
    Ziina had to integrate with local banks, payment gateways, and government KYC systems—each with its own unique set of technical and regulatory challenges.

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Solutions

Ziina partnered with a dedicated mobile and backend engineering team of Techxler to support and scale their vision:

  • Robust React Native Development:
    Ziina was built using React Native to streamline development across iOS and Android while ensuring consistent UI/UX. The team adopted component-based architecture to support scalability and reuse.

  • Secure & Compliant Transactions:
    Advanced encryption protocols and secure biometric authentication were implemented to meet local regulatory requirements and provide a trustworthy user experience.

  • Backend Built for Scale:
    Using a Node.js and microservices architecture with cloud-native deployments, the backend was designed to handle high concurrency and real-time data synchronization for instant money transfers.

  • KYC Integration and Onboarding Optimization:
    To accelerate user verification, the team integrated automated KYC (Know Your Customer) workflows with secure document handling and real-time identity validation APIs.

  • Automated Testing & Release Pipelines:
    Comprehensive testing frameworks and CI/CD pipelines were implemented to ensure stable, rapid releases with minimal downtime.

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Results

  • 📈 10x User Growth in Less Than a Year:
    Ziina’s seamless user experience and mobile-first approach led to exponential user growth, with significant traction in the UAE and early expansion plans into other GCC countries.

  • 🔒 High User Trust and Retention:
    The implementation of secure login, biometric authentication, and real-time transaction confirmation significantly boosted user trust and retention rates.

  • 💸 Millions Processed in Peer-to-Peer Transactions:
    Within months of its public launch, Ziina facilitated millions of dirhams in user transactions, becoming a go-to option for instant payments among UAE residents.

  • ⚙️ Faster Time-to-Market for New Features:
    With modular architecture, the Ziina team was able to roll out new features like group payments, QR code scanning, and payment links faster than expected.

Conclusion

The success of Ziina is a testament to visionary product thinking, a user-first mindset, and the strength of an agile development partner. The team’s commitment to blending cutting-edge mobile technology with financial-grade security and compliance laid the foundation for a product that truly resonates with the next generation of users in the Middle East.

The collaboration not only helped Ziina scale confidently but also positioned the app as one of the most promising fintech startups in the MENA region.