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Background: Arzooo Ecommerce

Arzooo is India’s fastest-growing B2B retail tech platform, built to empower offline electronics retailers with access to a vast inventory, competitive pricing, logistics, and financing solutions. Through its proprietary platform, Arzooo bridges the digital divide between large-format retailers and small/mid-sized local stores, enabling them to compete with e-commerce giants.

As a mission-driven platform, Arzooo wanted to create a seamless mobile-first experience that made product discovery, ordering, and financing intuitive and efficient for retail store owners across Tier 1, 2, and 3 cities.

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Challenges

  1. Serving Non-Tech-Savvy Retailers:
    Arzooo’s user base includes traditional retailers who aren’t always familiar with mobile commerce or modern app interfaces. The platform needed to ensure intuitive usability and zero-friction onboarding.
  2. Managing a Massive Product Catalog:
    With thousands of SKUs from top electronics brands, performance and accuracy in search, categorization, and inventory syncing were critical.
  3. Logistics & Real-Time Inventory Integration:
    Retailers needed accurate delivery timelines, real-time inventory visibility, and smooth order tracking across regions.
  4. Integrated Financing & Credit Workflows:
    The app had to support in-app financing, including eligibility checks, EMI calculations, and KYC compliance—all without overwhelming the user.
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Solutions

To power Arzooo’s ambitious vision, a scalable and mobile-first solution was designed with enterprise-grade reliability and retailer-first simplicity:

  • Mobile App Development (Android):
    Built using React Native with a native Android wrapper, the Arzooo app delivers high performance, low load times, and consistent UX even in low-bandwidth areas—critical for rural and semi-urban adoption.

  • Smart Product Catalog with Advanced Search:
    Leveraged ElasticSearch to support lightning-fast product discovery, dynamic filters, and sorting across categories like TVs, refrigerators, ACs, and washing machines.

  • Integrated Order Management System:
    Developed a backend architecture (Node.js + MongoDB) to manage orders, returns, payments, and inventory updates in real-time—seamlessly connected to partner logistics and warehouse systems.

  • In-App Financing & Credit Eligibility:
    Integrated APIs for third-party NBFCs and credit scoring platforms to enable real-time credit checks, EMI offers, and automated document verification—all from within the app.

  • Retailer Onboarding & Support:
    Developed a step-by-step onboarding flow with multilingual support, in-app tutorials, and live chat for quick adoption by store owners and sales executives.

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Results

  • 🛒 100,000+ Retailers Onboarded Across India:
    The platform now powers retail sales in 25+ states, giving local retailers access to national-level pricing and product availability.

  • ⚡ 60% Faster Order Processing:
    Streamlined backend workflows led to faster order approvals, shipping, and delivery tracking—boosting satisfaction and repeat usage.

  • 💳 50% Increase in Credit Usage:
    In-app financing saw massive adoption, helping small retailers grow their inventory without upfront capital.

  • 📱 High App Retention & Daily Activity:
    With an intuitive UI and feature-rich backend, the app boasts a strong retention rate and high DAUs, even from non-urban users.

Conclusion

Arzooo is a textbook example of how technology can unlock economic opportunity at scale. By digitizing offline electronics retail and embedding intelligence into product sourcing, credit, and logistics, Arzooo has redefined how retail distribution works in India.

With the app at the center of its growth engine, Arzooo continues to build an ecosystem where even the smallest store can access the tools and inventory of a modern retail giant.